OUR MANIFESTO
Our manifesto
We are here to celebrate life . To celebrate happiness.
At AWARE, we are here to celebrate every moment of life and the happiness it brings us. Our brand is inspired by the small moments of joy, fusing the natural beauty of women with the timelessness of fashion. We create unique garments that enhance the authenticity of each woman, making her feel special on every memorable occasion.
aware (あわれ)
The meaning
The name “Aware” is inspired by the Japanese concept of “aware” (あわれ), which symbolizes the appreciation and beauty of the ephemeral and the awareness of the transience of life. In Japanese philosophy, “aware” represents a deep appreciation for fleeting moments and the subtleties of the present. At Aware Barcelona, we embrace this concept to create clothing that, in addition to being beautiful and elegant, resonates with a unique sensitivity to the essence of time and the present moment. Each design is a celebration of the present moment, inviting women to appreciate and live intensely in the here and now.
Our philosophy
Our Values
Authenticity
Our clothing is designed to highlight and celebrate your individuality. We want to empower you with elegance and confidence.
Empathy
Because we are all one, we understand and value each of our facets. We love each other in all our diversity.
Quality
Excellence in craftsmanship and detail are at the heart of our creations. Each piece is an investment in your style and sophistication.
Commitment
We know that perfection is a journey, not a destination. We strive to continually improve and contribute positively to our environment.
